Monday, February 18, 2013

The History of Ocean Park: The Neighborhood and the Brand

Founded as a Santa Monica beach neighborhood in 1892 by Abott Kinney, who later founded Venice, Ocean Park has an impressive history leading the way in radical surfing and skateboarding. Situated on the Westside of Los Angeles on the Pacific Ocean between Santa Monica and Venice, Ocean Park is the area that has been known for years as Dogtown.

Johnny wearing the Graffiti design at Ocean Park Beach.

The Ocean Park Clothing Co. has been working for years to create gear that is inspired by the great history of surfing and skateboarding that has transpired in this area, and the legends--both known and unknown--who have paved the way for today's action sports lifestyles.

The Ocean Park Starter design.

The Bus design inspired by the Number 8 bus that travels Ocean Park Boulevard to the beach.

The Old English design on fitted hats.

The Stencil design inspired by Lifeguard Tower 26 on Ocean Park Beach.

The Old English design on t-shirt, tank top, and hooded sweatshirt.

The Ocean Park Starter design on snapback hats.

The Ocean Park  Street Sign design on hooded sweatshirt.

The Ocean Park Athletic Block design

Jeff Ho, the Godfather of Westside Style, with Kevin, founder of Ocean Park Clothing.